Southern California born and raised, Jessica Franklin moved extensively before finding herself working as a wedding coordinator at a venue in the Smokey Mountains of Knoxville, Tennessee.  Three years later, she relocated to San Francisco and almost immediately began working as an assistant at Dreams on a Dime.  After two years of learning about the local venues & vendors, Jessica moved up as an Event Specialist.

In her off time, she loves spending time with her cat, Vince, and is constantly exploring the eclectic offerings of San Francisco with her boyfriend.

Who we are ...


CIERRA LOCKWOOD, Event Specialist

"Be who you are, and be that perfectly well." - St. Francis de Salas


JESSICA GOLDBLATT, Founder/Event Specialist



ALEX BARRANCO, Event Specialist





Alex Barranco initially came to the Bay Area to study international business. The 'event bug' bit him while he was working for various catering companies in the area while in college. He gradually switched from larger, banquet-style functions to smaller, more intimate birthday and anniversary parties. Soon, he was managing the events. He discovered his passion for making events sparkle and run smoothly after coordinating his first wedding. For Alex it's a great pleasure to make the event shine, so the hosts can forget they are entertaining and they can simply enjoy the company of their guests.

In his personal time Alex enjoys taking care of his rather extensive collection of succulent flowers and plants. He can also often be found urban hiking around The City with his fiance and their dog, Houdini, whose final approval is a must.

Born and raised in Southern Oregon, Cierra headed out to Southern California after high school to attend California Lutheran University. There she studied International Business with a minor in International Relations. While in high school she studied abroad in Italy and returned there for her junior year at university.

After graduation, Cierra got her feet wet in the event world as the private banquet manager for several restaurants and realized her passion for event planning. When she relocated to San Francisco, she continued on the events path as a Private Events Coordinator for San Francisco City Hall then joined the team at Dreams on a Dime.

When she’s not working on events, she enjoys spending time with her family, exploring the Bay Area with her husband and their mini-Schnauzer, Jax, and is continually working on expanding and conquering the items on her bucket list.

photo credit:  Fancy Fin Photography 


After nearly 20 years experience working on all types of events in her native San Francisco Bay Area, Jessica started Dreams on a Dime to use her skills and philosophies to benefit her clients. Whether it’s an intimate holiday dinner party, a fundraiser for a non-profit, or an elaborate wedding Jessica's goal is to work with clients to create an event that they can feel prideful of and delighted with. Her strong organizational skills, ability to work under pressure and problem solve allow clients to relax and enjoy their event. At the end of the day, there is a tremendous feeling of joy and accomplishment knowing that she has assisted in creating exactly what the client wants.

When she's not working, Jessica is a regular fixture at the local thrift stores (you'd be hard pressed to get her to walk by a Goodwill without going in). She also enjoys live music, movies, and just loafing around with her husband and their dogs, Emma and Buster.